COLLECTION ABOUT AUTHENTICITY
How personal data is handled

Privacy Policy

This policy explains what information DESRUC collects, why it is used, who it may be shared with and the choices available to you.

Purchases

Orders and checkout

Information is processed when you place an order, request delivery or contact DESRUC about a purchase.

Website

Cookies and analytics

CookieYes manages consent and Google Analytics is used according to the preferences you select.

Services

Payment and delivery

Necessary information is shared with payment and delivery providers to complete your order.

Control

Your data rights

You may request access, correction, deletion or other action concerning your personal data.

01
Who is responsible

The data controller

DESRUC is responsible for the personal data processed through desruc.com and in connection with purchases, enquiries and customer service.

Questions about this policy or the use of your personal data can be sent to the contact information below.

DESRUC

Vestergade 76, 2. 0004
5000 Odense C
Denmark
info@desruc.com

Data controller
Information processed

What we collect

The information collected depends on how you use the website and whether you complete a purchase.

01

Orders and checkout

Name, email address, telephone number, billing address, delivery address, order contents, order value, chosen delivery method, payment status and relevant order notes.

02

Customer accounts

If you create an account, DESRUC may process your account email, username, saved addresses, password information in encrypted form and previous order history.

03

Payments

Payment method, transaction reference, payment status and limited transaction information received from Stripe or MobilePay. DESRUC does not store your complete card number.

04

Messages and support

Information contained in emails, contact requests, questions, returns, complaints and other correspondence sent to DESRUC.

05

Technical information

Browser and device information, IP-related security data, timestamps, website requests, error information and other technical data required to operate and protect the site.

06

Cookies and analytics

Cookie consent preferences, consent identifiers, page interactions, approximate location, traffic source, referral information, device category and similar analytics information where consent has been given.

Why information is used

Purposes and legal bases

Article 6(1)(b)

Contract

Data is processed to receive and fulfil orders, collect payment, arrange delivery, provide customer service and handle returns, complaints or other matters connected to your purchase.

Article 6(1)(c)

Legal obligation

Order and transaction information is processed where required for bookkeeping, tax, consumer protection, documentation and other legal obligations.

Article 6(1)(f)

Legitimate interests

Limited data may be processed to secure the website, prevent fraud, maintain records, answer enquiries, establish or defend legal claims and improve the reliability of the shop.

Article 6(1)(a)

Consent

Non-essential cookies, Google Analytics and WooCommerce order-attribution cookies are used according to the consent preferences selected through CookieYes. Consent can be changed or withdrawn at any time.

Service providers

Who receives your data

Personal data is shared only where necessary for the website, payment, delivery, legal compliance or services you have chosen.

01

Website and shop providers

WordPress, WooCommerce, hosting, email and technical service providers may process data needed to operate, secure and maintain desruc.com.

03

Delivery providers

The selected carrier may receive your name, delivery address, telephone number, email address and relevant shipment information so the order can be delivered and tracked.

04

Google services

Site Kit connects DESRUC with Google Analytics, Search Console and PageSpeed Insights. Analytics is used according to your cookie consent. Search Console and PageSpeed provide search and technical performance information.

05

CookieYes

CookieYes records and manages your cookie preferences, including a consent identifier and the categories you have accepted or rejected.

06

Authorities and advisers

Data may be disclosed to accountants, professional advisers, courts, tax authorities, law enforcement or other public authorities where required or legally permitted.

Processing locations

Data Transfers

Some service providers, including Google and Stripe, may process information in countries outside Denmark or the European Economic Area.

Where personal data is transferred outside the European Economic Area, the transfer must be supported by an applicable legal mechanism. This may include an adequacy decision, the EU-US Data Privacy Framework, Standard Contractual Clauses or another mechanism permitted under data-protection law.

Further information about Google’s processing is available in the Google Privacy Policy .

How long information remains

Data retention

Data is retained only for as long as it is needed for the purpose for which it was collected or to meet legal duties.

01

Completed orders

Order and accounting information is normally retained for up to six years from the order date. This covers the requirement to retain accounting records for five years after the end of the relevant financial year.

02

Other orders and accounts

Failed, pending, cancelled or abandoned orders are deleted or anonymised when no longer necessary. Customer-account information is retained while the account is active and while connected order records must be preserved.

03

Messages and analytics

Correspondence is normally retained for up to two years after the matter has ended, unless it is required for an order or legal claim. Cookie and analytics retention follows the durations shown in CookieYes and the settings configured in Google Analytics.

GDPR

Your rights

Your rights depend on the circumstances and may be limited where information must be retained by law.

01

Access

You may request information about the personal data DESRUC processes about you and receive a copy.

02

Correction

You may request correction of inaccurate or incomplete personal data.

03

Deletion

You may request deletion where DESRUC no longer has a legal reason to retain the information.

04

Restriction

You may request that processing is restricted in certain circumstances.

05

Objection

You may object to processing based on legitimate interests. DESRUC will assess the objection against any compelling lawful grounds.

06

Data portability

Where applicable, you may request personal data provided by you in a structured, commonly used and machine-readable format.

07

Withdraw consent

You may withdraw cookie or analytics consent at any time without affecting processing that occurred before consent was withdrawn.

08

Make a complaint

You may complain to the Danish Data Protection Agency, Datatilsynet, if you believe your personal data has been processed unlawfully. Visit datatilsynet.dk .

Protection

Data security

DESRUC uses reasonable technical and organisational measures intended to protect personal data from unauthorised access, alteration, loss, disclosure or misuse.

Access is limited to DESRUC and service providers that require the information to perform their agreed services. No website or electronic transmission can, however, be guaranteed to be completely secure.

Policy information

Changes to this policy

This policy may be updated when the website, service providers, legal requirements or processing activities change.

The current version will always be available on this page. Significant changes may also be communicated through the website or directly where appropriate.

Last updated: 21 July 2026

Privacy questions

Your information should be handled with clarity and care.

Contact DESRUC to ask a question, exercise a data right or request further information about this policy.

Contact DESRUC